Designing Deception

#Motion   #UIUX   #Branding

Designing Deception is a public awareness campaign dedicated to teaching people skills to identify hyperreal media. It teaches people naked-eye tests to detect things like AI images, deepfakes, and CGI. There are two primary touch points; a website, and a social media campaign. The website has a gallery of works, an archive of articles, and a series of video essays. It’s an interactive website that feels like a video game, users travel through the space and interact with content at their own pace.  The social media campaign allows me to weave techniques to detect hyperreal media into the very place where it is found.